Every level of government, from city to county to state (and beyond), needs to provide leadership, instill trust and serve their constituents. Each interaction between the government and the public is an opportunity, and custom displays for city organizations are a visual and memorable way to do that.
In addition to public-facing campaigns and information, custom displays for government organizations are ideal for staff-facing education and increasing your reach when recruiting. The uses of flags, banners and SkyLine Canopies’ other products are only limited by your marketing team’s imagination. So we have rounded up the most popular ways to use visual display marketing to your government organization’s advantage.
For those not working in a government agency, understanding policies and procedures can be complicated. There are special forms, due dates and potentially different departments to deal with for any given need or task. Client-facing visual displays are the perfect vehicle to provide important information while people wait in line, when they visit your branch or when you strategically place them in a high-traffic public place.
Custom displays are ideal for recreational agencies and at special events. Both have large amounts of foot traffic, and thus the opportunity to make a big impact with your messaging.
While all citizens know the city, county or state is “there,” they may not always know exactly in what capacity they work. By using custom visual displays, you can showcase the services that your government offers and its mission.
From playgrounds to city-offered programs, there is always so much going on in the parks and recreation offices. Use visual displays to highlight new programs, celebrate community heroes and remind citizens of registration dates. Banners are one of our favorite custom displays for city organizations to advertise parks and recreation events and summer programs because they make a huge visual impact and are easy to move and reuse.
When it comes to farmer’s markets, recruiting fairs, parades and special occasions, be sure your government stands out with clean, on-brand messaging that encourages people to stop and chat.
SkyLine Canopies prides itself on working with individuals and organizations to create long-lasting, multi-use products that are portable and flexible. For example, a full custom event display is perfect for a recruitment fair, but can be taken apart and used across multiple departments and events afterward. Take a canopy to an open house at the park, use a table cover in-office to showcase pamphlets and post a flag outside a state-sponsored event. (Note: all event displays are completely custom, with products created for your specific needs.)
SkyLine Canopies frequently works with government marketing and graphic design teams to work within their scope and budget. We understand how important budget planning is, and we are ready to help you meet your budgetary requirements for the fiscal year. We even have templates to make your life as easy as possible when creating your graphic displays.
If you are looking for ideas on custom displays for government organizations, we have you covered — literally!
|Canopy||Custom canopies are perfect for any outdoor event when you need protection from the elements, as well as indoor events to attract attention: Farmer’s markets, parades, recruitment fairs, community events, trade expos and conferences.|
|Table Cover||Any agency can use a table cover to showcase their brand and services. Info centers, libraries, rec centers and special events and more. Our stretch table covers look great and are more secure in windy conditions.|
|Advertisement Flag||Flags are a fun way to announce sponsorship, special events or new facility openings.|
|Banner||Any time you want to inform or educate your customer (services, products, facts) a banner is an attractive visual aid. Perfect for line-ups, events and to advise people of service changes.|
|Backdrop||Choose a backdrop when you need to make a big impact, like at a market, tradeshow or recruitment fair.|
|Event Display||As an event sponsor, have your city or county stand out with a professional event display like a custom podium.|
|Specialty Products||Specialty products let you have fun with your advertising! Door wraps for an Open House are just the beginning of this creative opportunity.|
|Protective Gear||The pandemic has brought a whole new concern to public service — how to provide service safely. We create on-brand and reuseable protective gear for employees or for resale.|
Custom visual displays for city organizations are an essential part of your marketing plan if you want to be seen and remembered while building trust and providing for the people in your district. Let’s talk about your vision, and how SkyLine Canopies can get you there.