Be Winter Ready with All In Canopies™️

The FUN doesn’t have to stop when the temperature drops! Whether you are participating in an outdoor event, selling at a carnival, showcasing at a sporting event, or lining up for a parade, All In Canopies™️ has you covered – literally - with our New Braunfels Tents and Canopies for Winter Events.

All In Canopies’ products are created to showcase your BRAND and keep you covered rain or shine, warm or cold. Our products are specifically designed to hold up to the elements. With three different sizes of tents, we have the perfect size to meet your needs and ensure you are able to #BEBOLDSTANDOUT.

Canopies for Winter Events

There is a rumor floating around that tents and canopies are only for “nice” weather and that’s just not true. Our Canopies are durable enough to keep the rain off and help to re-direct the wind away from you.

Our canopies are made from 600D polyester canvas, which is one of the most durable and lightweight materials available. To ensure our canopies are 100% waterproof our material is coated in Polyurethane (PU).

Take That Winter!

If the elements are still a bother and you need just a little bit more coverage, you might want to consider adding an additional feature to your order with an extra panel or three.

By closing off all three sides of your canopy you not only add additional privacy and security but you’ll be protected from the elements on those three sides. When you choose to add those extra panels, you also increase your display opportunities through print on the walls of your canopy. That’s a #WinWin for your brand, your comfort, and your image.

New Braunfels Tent Vs. Canopy - What Do I Need?

For the chillier weather All In Canopies™️ recommends using a Tent vs. a Canopy. Also known as frame tents, our tents are made with heavier, thicker material and provide better coverage and shelter from inclement weather. Canopies (also referred to as pop-up canopies) are made from a lighter material which makes them easy to set up, but not as effective for those chilly and windy days.

To request a quote for a new canopy or additional panels send us a request and we will work with you to design a product that supports your Brand and keeps you covered from the elements.

Where to Use Your Tent or Canopy

While it might be tempting to keep your canopy only for those winter events that happen indoors, there are plenty of reasons to take it outside as well. Check out these options for using that tent or canopy during the cooler months of the year.

New Braunfels Tent Care: Summer vs. Winter

When it comes to summer vs. winter tent care, there isn’t much of a difference. Our Tents and Canopies are designed to hold up to the elements, but it is important to continue to take care of them, no matter the weather.

When you are done with your tent and it is ready to be stored safely away, make sure your material is 100% dry. You can dry your tent by hand with a towel or let nature do the work and air dry the materials. No matter what you do, don’t put your tent away wet.

Wipe away any dirt as leaving dirt on the panels may cause scratches when folded up. If water doesn’t eliminate the dirt as quickly as you would like it to, consider adding a bit of dish soap to help cut through the dirt and grease. Do not use harsh chemicals – such as bleach – to clean your tent. Your tent material is designed to be easily cleaned.

Take the time to fold your material with care. Time spent putting it away with care will ensure an easy (and quick) setup the next time you need it.

Finally, don’t forget about the poles and support! Your canopy support pieces also need to be dry and free of dirt before you store them.

Your Canopies for Winter Events

Whether you need a custom-branded canopy for your next event, an advertisement flag to draw customers into your business, or other event displays, All In Canopies™️ has you covered. Get started today with your custom quote.

What’s a Brand Ambassador and Does Your Business Need One?

When it comes to how to spread the news about your business, that’s where a brand ambassador (or a multitude of them) comes into play. A brand ambassador is essentially a person that helps you influence customer sales by posting on social media, networking with community members, and discussing your business in a positive way, among other things. The title, position, or reference to a Brand Ambassador is not a new term in the marketing world, however, not all businesses acknowledge the need.

Types of Brand Ambassadors in Texas

Did you know that EVERY business has at least one Brand Ambassador? Yes, even your business! 

The truth: YOU are a Brand Ambassador for your business. Whether you are just starting out or have a staff of thousands, each and every person on your team is actually certified as a Brand Ambassador of your business.

Your Brand Ambassadors are all around you – and some may not even work for you (right now) - but let’s take a look at some of the specific brand ambassador roles.

ALL Employees

From the owner of your business to the individual that greets your clients as they walk through the door - each person is a Brand Ambassador. Some individuals may wear the title more often depending on their role, but consider every employee a Brand Ambassador and educate and celebrate their contributions to supporting the business.

Marketing Team

It shouldn’t be a surprise that your marketing team is one of the most official Brand Ambassadors. They’ve helped create, curate, and promote your business and your brand. They may even have some of the official titles such as Brand Coordinator or Brand Manager. 

Sales Team

Your sales team is 100% Brand Ambassadors – this is a job requirement. Your sales team should be specialists in understanding the business mission, and products and supporting your clients. 

Dedicated Brand Ambassadors

More and more companies are creating a dedicated team of Brand Ambassadors (paid roles) to attend community events for the purpose of promoting the business – they are the #BeBoldStandOut team! This team is not always about making sales, but more so about encouraging brand awareness, networking, and product education. 

Next time you are at an event look around and see if you can identify those Ambassadors (look for their Tents) – they will be the ones handing out free ‘stuff’, getting crowds excited, and having a blast promoting their business. 

Friends & Family

Of course, your brand ambassadors might not be directly involved with your business. Your friends and family (and the friends and family of your employees) can act as Brand Ambassadors, too! If they believe in you, your business, or who you work for, they may be excited to share and promote your business.

Clients

Some of the BEST ambassadors are your own clients! When your clients invest in you by buying your products they are now officially/unofficially your Brand Ambassadors. If they are happy with the service or product you provided, they will share that with their friends and family members. (Keep in mind that if they aren’t happy, they’ll share that as well, so make sure that each point of contact with the client leaves them feeling satisfied.) 

How to Fully Utilize your Brand Ambassadors

A brand ambassador is only as good as the tools and education that he or she has.

In House

If you have a team, it’s time to let them know they ALL have a new title “Brand Ambassador” in addition to their current job title. Their job, like yours, is to represent your business and its brand. 

Next, you need to suit up your ambassadors with the tools they need to represent your business. We encourage you to make a big deal of this – a new title is pretty exciting! 

A launch party can make a great statement about the importance of each team member. Remember, you want to make your Brand Ambassadors – your team – feel official and excited about their new endeavor.

How To Launch Your Brand Ambassadors:

Tip: When your employees are not in the office, they are still your ambassadors. Your employees will be fielding questions or curiosities from their friends and family regarding where they work and why they work there. Make sure they have the information they need to speak confidently about your business.

Provide the Necessary Tools

Once your employees know about their new positions, you’ll want to ensure your marketing team (paid and unpaid) has all the tools ready and available to get you and your business out there. 

Consider creating a Brand Event Plan to keep all of your members on the same page, no matter what the event. You’ll want to make sure your plan includes a custom-branded All In Canopies™️ Tent, Table Cover, and Flag and enhance your kit by including giveaways, business cards, and information sheets. 

Check out our recent article on ‘How to Maintain Brand Consistency at events to learn more.

Outside the Business

It’s also important to take special care of the ambassadors that are outside your business, including your customers, family members, and friends.

As a thank you to your clients, beyond their purchase, you may want to consider giving a token of appreciation – a shirt, a hat, or a shout-out in your Facebook Group. Your clients are now part of your marketing plan, so remember to keep them in the loop with regard to your brand and business.

Likewise, feel free to suit up your friends and family with t-shirts and fun giveaways they can use in their daily lives. Having a community of people wearing your branded gear can be really exciting.

Your Business Needs Brand Ambassadors in Texas

No matter what industry you work in, your business has and needs brand ambassadors. The key: knowing who those ambassadors are and utilizing them to their fullest potential. 

Contemplating a trade show or a marketing event? With the right equipment to work with, your brand ambassadors will look great and feel successful. Contact All In Canopies™️ today for your custom-branded canopies, advertisement flags, table covers, and more. We can’t wait to be your brand ambassadors, too!

Brand Ambassadors in Texas

Why You Need a Marketing Display from All In Canopies™️

Whether you are looking for a preferred vendor to support your corporate needs or need an event marketing display, All In Canopies™️ has what you need. All In Canopies™️ is THE vendor of choice for custom event tents, displays, banners, table covers, and so much more.

At All In Canopies™️, we specialize in supporting you to #beboldstandout. We are a full-service team providing hundreds of signage options, designs, and colors. We also provide marketing support to optimize your design. 

Our team is always on standby to provide answers to your questions, product recommendations for your business, and a bucket list of ‘free’ resources to complement your purchase with us. 

All of All In Canopies’ products are made from quality materials and are rigorously tested to ensure our clients will always be satisfied.

Our goal is to support your business and help you look your best!

All In Canopies™️ Supports Large and Small Businesses

We are inclusive! 

There isn’t a project, company, family event, convention, or industry we can’t support. 

From the beginning, we have diversified our reach across many industries, and are eager to expand further to support you. Our products are designed and customized to your needs and want. Whether you are looking for small and cute or big and bold, we can turn over your order within two weeks of confirming your design.

We CAN and DO create products for:

Check out some of the Business Partners we’ve worked with. 

All In Canopies Meets Your Needs

All In Canopies™️ specializes in customizing your signage to exactly what you need. We provide consultation with regard to size, quantities, and types of signage based on your event needs and desired outcome. 

From custom event tents to advertisement flags, our design team provides additional support in achieving effective brand visibility. If you have your own marketing/design team we can work with them to execute your vision. 

As a bonus to our All In Canopies™️ clients we also provide the: 

All In Canopies™️ Delivers On-Time

We are fast! We will work closely with your design team to ensure your print files are set up properly to reduce time to production. As soon as your design is locked down, All In Canopies™️ can (and will) turn around the production of your products within two weeks. Have a time crunch and need your product sooner? Don’t hesitate to reach out to our team and let us know. We’ll work hard to accommodate your needs. 

Keep in mind that we also provide FREE delivery within the United States. 

All In Canopies™️ Has You Covered

Literally - We have signage and marketing materials for all environments – inside or outside, big or small, no matter the weather. 

Our signs can be very colorful so YOU can #BEBOLDSTANDOUT in a crowded event. Our flags and advertisement banners are used in all types of weather, so even if the day ends up being a dreary one, your brand will still be represented. All In Canopies™️ custom event tents are effective in sheltering you from the sun on those hotter days, and shielding you from the rain - so make sure you have one in tow for your next big event.

Side Note – Bonuses with our Canopies:

Get Your All In Canopies’ Event Marketing Display

If you are in the market for a custom-designed marketing display, it’s time to reach out to All In Canopies™️. Schedule your no-obligation consultation today and let's talk about All In Canopy's custom event tents, displays, and printed promotional products that you will be proud to use at future events. You’ll be happy you did!

How to Surround YOU and Your Business With Greatness

Your business is thriving — why? Did you do it on your own? Did you engage with a bunch of people to make your dream a reality? Did you craft the best business display? Set up the best business custom tent? Did you attend seminars? Did you reach out to people to talk about your ideas? 

Or, did you do it all on your own — on an island?

It's More Than a Business Custom Tent

As much as we want to assume we can do it all, we can’t. The reality is that we need to surround ourselves with greatness in order to succeed in building our businesses. Greatness is more than having business custom tents. In fact, greatness comes from our mentors, leaders, competitors, community, friends, and family.

But what if you haven’t launched your business, or maybe you are just starting out and you haven’t surrounded yourself with ‘enough’ greatness yet? Not to worry! There is no time like the present.

No matter whether you are already surrounded, or are looking to expand your reach, we have some great tips on how to surround YOU and your business with greatness.

Step 1: Build Your Confidence

It’s time to park the shyness, rip off the Band-Aid of perceived shame, and stand tall! In order for your business to be successful, you need to evaluate yourself first. This could come in the form of taking a course to learn more about the industry or focusing on self-care and balance. 

In the business world, one way to help build your confidence is to work with a Mentor or Business Coach.  

Mentor Coach

Fit will matter in finding the right mentor coach for you. Find a mentor who is in the industry that you are in or someone you admire in the business world. Once you have zeroed in on a Mentor ask them out for coffee and see if you and your mentor are a good fit. Tell them about your business, and then be honest (dare we say vulnerable) about why you have asked for their support. You need a confidence builder — you need to practice and you need honesty. 

Business Coach

Business Coaches can be worth the investment, but finding the right one can be a challenge. Fit matters here, too. A Business Coach can help you hold yourself accountable to your personal and business goals. If you are questioning or need to be challenged with regard to your business strategy, a coach can help walk you through your roadblocks. 

When looking for a business coach, do you your research and take advantage of their FREE discovery calls. When you find the right fit, you’ll have someone to keep you motivated. 

Step 2: Networking, Networking, Networking

Once your confidence is in check, put it to the test and get yourself out there. Surrounding yourself with greatness will require a lot of networking. Networking is easy-peasy if you put yourself in the ‘right’ situations. Sitting at home and blogging all day is not networking. Attending seminars in your industry, reaching out to leaders for coffee to pick their brains, or hosting seminars to give back to your community or industry are just a few ways that you can network with others. Plus, when you talk to others, you get the opportunity to share your knowledge, including where you get your business custom tents. 

Where to Start Your Networking?

Networking is easier than ever in this digital age. Take some time to search out local businesses, entrepreneurial, or commerce groups. Even your own personal groups can be considered opportunities to network: mom groups/play dates, baseball teams, kids' school councils, or your local church. Any opportunity to introduce yourself and potentially talk about your business is networking.

Check out the Communities/Organizations that All In Canopies™️ partners with!

Memberships Can Have Their Perks

We love memberships — and much like networking — we are already engaged in quite a few. We love to give back to the community, learn from our peers, and use every opportunity to network through our memberships.

In most cases, memberships will come with a cost, but you should consider that cost to be an investment in you and your company. If a Membership is offering a meet and greet – go. If a membership is hosting a speaker that interests you – go. Memberships can be a great way to find and surround yourself with like-minded individuals. 

Network With Your Clients

Having a client is a business relationship which means that they are part of your network. 

Your client has bought or invested in you for a reason – it could be due to your product, your service or maybe what your company and your brand represent. Now, let’s reverse the conversation; they like your company, do you like theirs? Is there something about their business that motivates or inspires you? Taking the opportunity to learn from your clients can help your business grow as well. Who knows, they might even give you feedback on the business display that first attracted them to you!

Surrounding Your Business with Greatness

Remember the old saying "what goes around, comes around?" Well, this applies to surrounding yourself with the right mentors, coaches, organizations, and clients. Make a good impression, embrace the knowledge they offer, and apply it to your own business as necessary.

Look around — are you and your business surrounded by greatness? If not, what’s your plan to get yourself out there?

If you plan to attend a networking conference or just want to have your brand noticed in the community, check out All In Canopies’ custom-branded event gear. We have business custom tents, advertisement flags, table covers, and everything else you might need to make your business display the best one yet. Contact us for more information.

Networking Opportunities: Why They Matter for Your Business

If you’ve had the opportunity to purchase your custom event tents and gear from All In Canopies™️, you know that their customer service is amazing. What you might not know is that we partner with other area businesses to help provide you with that great experience. Whether you are looking for advertising and networking opportunities or simple tools to keep your business working smoothly in your city, take the time to check out a few of All In Canopy's partners. After all, a good branded event display is important, but not as important as those connections you make with others in your community.

New Braunfels Boss Babes

Empowered Boss Babes is New Braunfels’ local source for empowering women in business through networking opportunities. The group focuses on supporting local businesses through events, assisting small business owners in finding new clientele, and introducing members to local establishments that they may not visit otherwise. While they offer events in New Braunfels and surrounding communities, Empowered Boss Babes was initially known for its online Facebook networking group that offers monthly training and support for female entrepreneurs. 

New Braunfels Jaycees

The New Braunfels Jaycees is a young professional organization for aspiring leaders ages 18 to 40. The organization is known for preparing members to become business and community leaders, while helping them grow their network, engage in the community and increase their professional education. Members participate in various volunteer opportunities in an effort to create a better New Braunfels. Member efforts each year is allowing the group to donate $10,000 to local organizations including Big Brothers Big Sisters, River City Advocacy, Surviving Life, and more. If you are a local New Braunfels leader under 40, we highly recommend getting involved with the Jaycees.

Texas Emerging Leaders - Chamber Of Commerce

The Texas Emerging Leaders - Chamber Of Commerce is a Chamber of Commerce based in New Braunfels, Texas, serving the entire state. The organization comprises individuals and businesses working together to foster economic growth and improve the business environment in Texas. Their mission is to cultivate meaningful connections among individuals, offering exclusive opportunities for holistic growth and engagement with peers, mentors, and experienced professionals.

At the heart of the "TEL" organization lies the belief in empowering leaders to make ethical decisions, promoting a culture of diversity and inclusion. The ultimate goal is to position members as skilled and prepared leaders in Texas, equipped to address any challenge and develop solutions that benefit the greater community. TEL strive to create a business landscape where individuals can thrive and contribute to the overall well-being of Texas.

City of Austin

As a resident or business owner in the greater Austin area, the City of Austin provides a wealth of resources. Businesses, small and large, are able to obtain sales and tax permits, learn about classes and events, apply for incentives and grants, and stay up to date on the latest business and area news. Residents have the opportunity to keep up with health and public safety news, learn about upcoming art and leisure events, and connect with neighborhood resources. Check out the City of Austin website and make sure to bookmark it so you can stay apprised of all things related to Austin, Texas.

City of San Antonio

The City of San Antonio provides a wealth of information on its website for residents and businesses alike. Learn about bidding and contracting opportunities, connect with the city council and staff, and engage with the city officials through social media. Residents and tourists can learn about cultural events in the area, pay their San Antonio Water System bills, and even obtain garage sale permits on the site. Whether you are living or working (or both) in the City of San Antonio, don’t miss the opportunity to learn more about the city and the services it provides.

Get Involved in Your Community

Involvement in the local community is good for any business, but especially for those that are locally owned and operated. By taking the opportunity to get involved, you show your customers that you care, and — maybe more importantly — you get to hear what matters most to the people that support your business. The truth is, you can’t meet your customer’s needs if you don’t know what they are. 

Community involvement can also come with perks for your business. When you embrace networking opportunities with other business owners, you might find someone with whom you can exchange ideas or partner with to increase business for both companies. Additionally, the more people you meet, the more chances you have to share about your business and increase your brand awareness. 

Are you involved in your community? If not, we at All In Canopies™️ urge you to get started by grabbing your branded event display for the next event in your area. Check out our custom event tents, advertisement flags, and much more. We look forward to serving you through our business and out in the community.

Custom Trade Show Tents or Canopies: Which to Choose?

Whether you are heading to an outdoor event or selling your services at an indoor expo, it’s important to have a custom trade show tent or canopy overhead. When football season rolls around, you’ll want a custom tailgate tent. When it’s time for those spring festivals, you’ll need one to announce your business. To beat the summer heat, they are an absolute necessity. 

For whatever reason you might need a tent or canopy, here at All In Canopies™️, custom canopy printing is our thing. We believe that you should stand out among the crowd. Why be the same as everyone else? Embrace your uniqueness by ordering your custom gear today.

Custom Trade Show Tents or Canopies: What's the Difference?

Did you even know there was a real difference between a tent and a canopy? 

Aren’t tents just for camping? Aren’t canopies just for carnivals? 

When we refer to tents (for business purposes) they are more often referred to as “frame tents.” Canopies are typically called “pop-up canopies.” The truth is: there are big differences between the two.

The Frame Tent

Unlike a canopy, a frame tent won’t saddle you with a center pole. Have you ever been under a canopy and forgotten to dodge that center pole? Or, have you found it more difficult to set up a table underneath? What about tripping over the installed tension ropes?

Well, you won’t experience any of those issues with a frame tent, and you’ll have more space as well.

Frame Tent Durability

Frame tents are the preferred choice for most business needs, especially for long-term events, due to their heavy-duty quality. They also withstand more moderate weather conditions. The materials are thicker, and they provide better coverage and protection from the sun. 

Frame Tent Assembly

On the downside, frame tents are more difficult to assemble. The frame tent comes with many pieces that are required for installation. Besides the tent top, you also need poles, connectors, and stakes.

All of these parts can be transported in a single bag except for the poles, which are longer and more difficult to transport. The weight of all the materials (depending on the size, of course) can be more than 200 pounds in comparison to a pop-up canopy of the same size.

For a professional installation, it can take around 30 minutes to an hour to set up a frame tent. It might take even longer if you’re new to the process. Our recommendation: have at least two people available to help with your frame tent setup. 

The Pop-Up Canopy

A pop-up canopy does not require the use of a center pole and multiple stakes to provide the tension needed for stability. The center pole would be “in the way” at times, but the tent top materials are lighter weight and make for easier setup and transport. In fact, a pop-up canopy usually weighs less than 70 pounds and takes less than 5 minutes to set up. You certainly won’t need a team of people to handle this choice.

Custom pop-up canopies are single-unit tents and are ideal for short-term events. They can handle your need for shade and can protect you from light rain. We don’t generally recommend them for bad weather or more serious elements. 

If you are looking for ease of use, this might be a winning choice. 

Pop-Up Tent or Canopy?

Not sure which one you need?

Let’s do a comparison:

Frame Tent:

Pop-Up Canopy

Still, need help? We are happy to discuss your needs and concerns with you. We’ll assist you in making the right choice for you and your business. Contact All In Canopies™️ today for all of your custom canopy printing needs.

How to Maintain Branding Consistency at Events

To keep your audience finding you and coming back over and over again, YOU need to keep the experience familiar — aka consistent. Your brand helps create this familiarity and is so much more than just a custom booth. 

Your brand isn’t just your logo, colors, approved images, and font sizes — it is much more. Your brand is the people that represent you, how the relationships are formed, and at events, it is how your custom booth is set up. Your brand grabs the attention of your audience through the use of banners, flags, and custom business tents — but what happens to your brand when your customers enter your booth? 

The Event Brand Plan: Your Custom Booth

To ensure consistency and alignment with your brand at events, we recommend having an Event Brand Plan. 

An Event Brand Plan is a living document that outlines your brand details, signage requirements, booth layouts, checklists, and all of your ‘how-tos for sales. Your Plan should be so detailed that it will take out the guesswork when it comes to setting up for your next event.

Planning Ahead with your Event Brand Plan

Take the time to plan out your Event Brand Plan. Having a detailed plan will significantly reduce prep and set-up time. When building your plan consider different event sizes and locations. Your plan should include different layouts and requirements for indoor vs. outdoor events, and large vs. small events. 

Your Brand Event Plan could include the following:

  1. Brand Basics or Style Guide: A document that outlines your colors, fonts, font sizes, and approved taglines. Include links or additional pages of examples of these items used in real-life situations.
  2. Event Setup Guide: Details about how exactly you want your booth to be set up. To promote consistency between events you should keep the layouts similar — keep it familiar! Your design/setup should be a reflection of your brand each and every time.

In your guide include layout drawings of your area/booth, including placement of signs, banners, tables, chairs, décor, and anything else that requires a physical location.

Don’t forget about the tables. Detail out a table plan as to where displays should be positioned, collateral placed, and your giveaway (if applicable). 

By keeping it consistent you remove the distractions of any clutter and are able to turn all focus to your relationships and sales. At a large vendor event, familiarity will be a huge asset in the chaos.

Checklists

Event sizes will vary and so will the things you require to have a successful show. Set up a document of checklists of the things you will need for indoor, outdoor, small, and large events. 

Detail what to bring and how much of — trade show canopy, signage, collateral, chairs, tables, giveaways, business cards, and other necessary items. The more detailed the better!

Team Plan

Consider team size and requirements that may be different based on the location, type, and size of your event. 

Layout your expectations of how many team members should be present. Assign each member a role — their purpose should never be assumed or guessed. Consider assigning roles such as an event/booth greeter, networker, or sales lead.

Include details about how you would like your guests greeted, networking/socializing, handshaking, use of personal devices, and sales pitch tips. By taking the guesswork out ahead of time, you will ensure your team is aligned with your brand and focused on a consistent message, no matter what the event. 

Tip: Don’t overcrowd your booth with too many team members as that will clutter your space and may scare off potential visitors. 

Future Planning for Your Custom Booth

Include in your Event Plan reference documents:

  1. Visual Guide of all of your signages and collateral: This document (or you could also use PowerPoint) should be a visual guide of all your signs, banners, or flags. Consider setting up a similar document for all of your available collateral (don’t forget business cards are collateral too). Label each image with the correct size. 
  2. Inventory of all of your signage and collateral: Set up an Excel or Numbers page to log all of your signage and collateral. Include a column for items that are in stock, one for the minimum order, and a final column for any notes on the use of the items. This list will help prevent items from being out of stock when it comes around to your next event.

Where to Store the Brand Event Plan

We recommend you store your brand event plan in a central location so that everyone on your team can access it. You could choose to use a binder or a shared drive. Send out a communication to your team regarding where the document is located and your expectations of how it should be used. Encourage your team to work with you to increase the effectiveness of the document by submitting any suggestions to improve it. Keep in mind that your brand plan should be a living and breathing document, always changing and improving.

Complete Your Branding with Custom Business Tents

To maintain brand consistency at all of your events, we recommend coming up with a very detailed plan as to your expectations for custom booth setup (including your trade show canopy), signage, collateral, messaging, and your team. Don’t be shy when it comes to giving your team tips and tricks on how to talk to your audience and how to use the collateral you have to make sales and gather clients. 

Take the guesswork out of the equation and ensure your Brand/Companies #FirstImpression is a memorable and consistent one by purchasing your custom business tents and trade show canopies from All In Canopies™️. We’ll help you put together a consistent branded display that will make you proud. Contact us today for more information.

13 Tips - Up Your ROI (Return on Investment) as a Rock Star Vendor

Selling at an event can be exciting and nerve-wracking. As much as you want to set up your marketing display and sell your product, you may also want to secure a spot in your host’s next event, especially if it’s a good fit for you. Focusing on your potential clients is a priority, but consider being a great neighbor and an appreciative guest to your hosts. By respecting the rules and guidelines of the event and pulling out all of those old-school manners, you’re sure to up your vendor return on investment (ROI).

Increasing Vendor ROI Before the Show

It’s easy to get caught up in the show itself, but make sure to consider the following before the show even begins.

Tip #1: Ask Questions Ahead of Time

If you have questions about the rules or guidelines associated with the show – ASK. Asking the day before is not cool – your host will be busy getting ready for the event. Instead, make a list of your questions and send off an email ahead of time.

Tip #2: Be Organized!

It's more likely you'll be confident when it comes to selling if you focus on organization ahead of time. Taking the time to plan when it comes to the administration and organization of products will increase your day-of-event success and keep your marketing display from looking cluttered.

Tip #3: Be Confident

If you are the one working the event – work it! This is not the “fake it until you make it” moment. Do your homework on your product or service, its history, benefits, and the support provided after purchase. Know your stuff ahead of time and you’ll be confident no matter the question asked!

Tip #4: Perfect Your Handshake

Practice makes perfect.  Ask a friend to be 100% honest about your handshake. Gross or painful handshakes will be remembered – and not in a good way. A natural handshake represents confidence and also reduces focus on the shake and more on the product.

Tip #5: Know Who is Representing You

Consider who is representing you and your product at the event. Only enlist those excited to sell your product or service. Don't assume that just anyone will make a great seller simply because they know your product. Consider your audience and who will represent you best. Be honest with those you choose and outline your expectations ahead of time.

Selling at the Show – Winning Tips for Vendor ROI

In addition to communicating with your host and making plans ahead of time, you must make sales at the show. Otherwise, it's not worth repeating. Use the following tips to increase your vendor return on investment at any show.

Tip #6: Be 3D!

Visually, being a flat seller is dull and uninviting – #marketingfail. Up your game – literally. Add height to your marketing display (a flag might help?) so your audience will see your booth clearly and be intrigued to visit.

Tip: If you are under a tent – consider the real estate above your head. Is there something fun' you can hang in the background or above you? Trade show banners make a great addition to any canopy.

Tip #7: Less is More

Too much clutter in your space will overwhelm your audience – and you. Use height with your table display and trade show banners to encourage your audience to look around. The more time they spend exploring means the more time to engage with your product and get to know you as a Vendor.

Tip:  You should have at least 45% white space in your marketing display.

Tip #8: The Giveaway

The standard go-to giveaway is an individually wrapped mint or pen. While it works for many, it's not as fun as giving away something with your logo on it. So, up your game and give something 'fun' away – something people will find useful and exciting! Plus, the more people walking around with your logoed items – the more traffic will come over to get one – and learn about your products. Freebie suggestions could include cell phone chargers, water bottles, stress balls, sunglasses, and frisbees.

Tip:  Make sure to make eye contact and introduce yourself at each opportunity. Thank your guest for visiting and tell them to 'enjoy' the treat you gave away.

Tip #9: Network!

Some of your best salespeople should be at the event with you, so designate someone from the team to cruise around and check out all the vendors. Take the time to get to know other vendors’ products and people. Naturally, a conversation may develop, and hopefully, a business connection will occur. But if you are struggling for an opener, mention their trade show banner or another aspect of their display.  Thank them for their time and take their business card. Leave yours if appropriate.

Tip #10: Collect Email Addresses

Your email list increases sales in the long term. Be confident and ask your visitors for their email addresses – be 100% transparent as to why you want it and what they will receive in return.

Vendor ROI Strategies for After the Show

Tip #11: Communicate with your Host

At the end of the event, a thank-you email goes a long way – or better yet an old-school letter of appreciation. Don't use this letter to complain, but to show appreciation for good things. If the event led to a fantastic relationship/sale/opportunity, let them know!  They love to hear a good-news story – it'll be excellent in marketing their next event and will up your vendor's return on investment!

Tip #12: Increase Networking Connections

After the event send a short personal note or email to all the other vendors you met. In the letter include where and when you met them, what you liked about their product or space, and if applicable let them know you will be happy to drop their name if the opportunity presents itself. Do not ask them to promote you in any way, but remember that this gesture of goodwill might result in that.

Tip #13: Follow Up with Clients

If you collected email addresses, take the time after the event to send a thank you to all potential customers, a recap of your product and service, and some contact information in case they want to connect with you in the future. Any personalization you can include will go a long way toward closing a future sale.

Your Vendor Needs, Simplified

Are you considering increasing your vendor return on investment at an upcoming show? If so, consider All In Canopies™️ for branded canopy products, flags, trade show banners, and more. Contact us today to get started!