Understanding the acronyms that define your colors

If you’re considering bringing your business onto the skyline with us, you are someone who is not looking for a temporary fix, something that will blow away or easily break — and you are definitely not interested in bland.

You are the business owner we went into business for. You are the one who cares about putting only the best out there and who is not afraid to be bold, stand out and for goodness’ sake, if you are going to figuratively stand on the shoulders of lesser men, have something worthwhile to look at when you get to the top. You’re a trailblazer, a pioneer and you are the one the competition looks to wondering how you always get it SO right.

But you may not be a web design guru or a graphic artist. And that is okay. When you partner with SkyLine Canopies, we have a team that climbs the ranks with you and makes sure every step is right. At least in terms of how your brand is represented on our products. Still, it may help to have a little information that can help guide the process as we work together.

Pantone Matching System (PMS)

Remember the Dewey Decimal System in the library? Yeah, I’m showing my age… but if you are familiar, the Pantone Matching System is in line with that. PMS is a color matching system. Think thousands of colored swatches, each assigned a number. Most corporate logos have colors identified within this system. This system usually works best with one to two colors making up the image.

Cyan Magenta Yellow Key (CMYK)

When you have a detailed image, with a great variety of colors involved, the process would be far too tedious to enlist Pantone matching. This is when CMYK comes in to play. This is also referred to as a four-color process, and each variance in color is procured through percentages of the four primary colors used in CMYK and the human eye blends them to visually see the desired color.

PMS and CMYK are used for printing processes. RGB is a color system used for digital display only and is irrelevant to any printing jobs you may need. However, if you need to convey a color that is only identified on a webpage, for instance, you will need to translate it correctly to the printer. So an RGB color defined as r140/g198/b63, would translate as 50% Cyan/ 0% Magenta/ 100% Yellow/ 0% Black and a PMS of 376 green.

As you may now see, your logo should be a Vector file. Everything else is information you can use when dealing with your company’s design team. But rest easy, SkyLine Canopies will be with you throughout the process to help you ensure you get it just right on your canopies, tents, flags and other promotional materials that display your brand and represent your company.

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